Born in 2003 from the needs of hardy British surfers, Finisterre designs functional and sustainable products for those that share a love of the sea. Founded by Tom Kay in St Agnes, the business has grown from strength to strength, gaining a reputation for the high quality of its products and the infectious narrative of the brand, in both national and international markets. In 2012 Finisterre gained backing from Active PE, a well-known investor in fast emerging brands in the consumer/leisure industry, whose other brands including Rapha and Leon.
Finisterre’s five year plan was to maintain top line growth across all core channels – digital, retail and wholesale – with digital to remain the dominant channel, however increasingly supported by key retail locations. In 2016, the Retail Agency team was invited to help the brand build on the flagship Covent Garden store and successful local representation in St Agnes and Falmouth. The brief was to seek strategic locations to roll out further physical stores, bringing the client’s high end retailing and destination store experience to new regions.
The Agency team felt it important to align themselves with the client’s core values: Product, Environment and People. To do this the team spent a considerable amount of time with the client to explore new ideas and identify new ways of working. The service that was developed and delivered ensured minimal environmental impact through sustainable business activities, and became an integral part of Finisterre’s journey.
New locations have been secured in Bristol (October 2016), Falmouth relocation (April 2017), Exeter (November 2017), Edinburgh (April 2018), Bath (Summer 2019) and Brighton (September 2019). Every project has a diverse range of challenges, and our client relied on our skill, support, energy and honesty to achieve the best outcome. The Retail Agency team continually monitor new key locations in the UK for this exciting journey and at the appropriate time will look beyond these Isles.
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Hartnell Taylor Cook
5th November 2020